Hidden routers leads to poor Wi-Fi
At Tilgin, we know that routers are considered an eyesore, and for many, the easiest solution is to hide them away from plain view – behind or underneath furniture or inside a cabinet, for example. But hiding the router like this will likely block Wi-Fi signals, leading to poor coverage. Your end customer typically can’t differentiate between “bad Wi-Fi” and “bad Internet” and the customer experience of you as an operator is therefore negatively impacted by the poor Wi-Fi quality. It also leads to added pressure on your customer support. Ultimately, this may even have a negative effect on churn, when customers turn to other operators in the hopes that they will provide “better Internet”.
Keeping customers curious
Offering different designs for your Wi-Fi equipment is a way to:
- Lower churn
- Increase customer satisfaction
- Stand out in the crowd and separate you from your key competitors
- Keep customers curious to see what comes next
Your router as a design statement
An effective way of getting end users to not hide their Wi-Fi equipment is to offer appealing designs, that make them want to place their equipment where it can be seen. As a result, the Wi-Fi experience will also be improved, as signals can be distributed freely. Routers can be designed to fit the décor of the house or as novelty items – only the imagination sets the limit. To offer different design options increases the customers’ positive perception of your operator brand and positions you as an innovator rather than a follower. It’s also a way for your company to express your thoughts and vision through design.
An innovative custom design case
Hong Kong Broadband Network (HKBN) uses Disney-themed routers to get families in Hong Kong to place their Wi-Fi equipment in plain view. Read our software partner Seliro’s customer case to learn more about how HKBN successfully launched their Disney-themed designs.